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A House Beautiful roundup lists 10 2027 Color of the Year selections from paint and wood-stain brands. The picks include moss and celery greens, earthy browns and oranges, and several muted blues; the list reflects the brands’ individual choices, not a single industry-wide selection.
Paint and wood-stain brands have named 10 colors for 2027, according to a House Beautiful roundup, with selections spanning mossy greens, warm browns and oranges, muted blues, and a pale oak stain. The choices give homeowners and designers an early view of the palettes companies are promoting for interiors, but they are separate brand picks—not one shared industry forecast.
Green appears in several forms. Behr selected Grounded (T27-01), a moss- and olive-inspired green with brown undertones. Sherwin-Williams and HGTV Home chose Celery (SW 6421), described as a soft, earthy green. Benjamin Moore’s selection is Webster Green (HC-130), a mid-tone shade with historical references, while Dutch Boy Paints named Deep Rooted (311-7DB), an earthy orange with red and brown undertones.
Brown and wood tones also feature prominently. Little Greene chose Marle (355), a warm brown from its Colour Scales collection, and Dunn-Edwards named French Press Coffee (DEBN07), a deep brown with plum undertones. Minwax, which specializes in wood stains, selected Pickled Oak (MW260), an ultra-light shade intended to highlight wood grain.
The remaining choices lean blue. Valspar’s Cottage Door (8004-38E) is a cool, mid-tone blue with grey undertones; Glidden’s Artifact (PPG10-16) is a smoky blue; and Clark+Kensington selected Vantage Point (38B-4), a slightly dusty blue inspired by a clear sky. Brand descriptions present these colors as versatile or calming, but those characterizations are marketing language rather than independently measured effects.
A Palette Beyond Cool Neutrals
The selections matter to readers planning paint, stain, or furnishing updates because they offer a snapshot of the colors brands expect to promote in the coming year. Across the list, earthy greens and browns sit alongside softened blues, suggesting the 2027 announcements are not confined to a single dominant shade or color family.
Several companies connect their picks to nature, comfort, or a more lived-in home. That framing can help explain how brands position the colors, but it does not establish that consumers broadly prefer them or that the shades will become design trends. Each selection is a company’s own designation, with no shared selection process identified in the roundup.
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How the Brand Picks Differ
“Color of the Year” is used by individual companies to highlight a shade from their own paint or stain ranges. The roundup covers choices from nine paint brands or brand partnerships and Minwax, a wood-stain company. Valspar, Behr, Glidden, Sherwin-Williams and HGTV Home, Clark+Kensington, Little Greene, Dunn-Edwards, Minwax, Benjamin Moore, and Dutch Boy Paints are represented.
The colors are not all the same kind of product: most are paint shades, while Pickled Oak is a wood stain. The list also combines different approaches—some brands chose natural greens or browns, while others highlighted blues or a pale finish. House Beautiful’s report includes color names and product codes, which readers can use to identify the specific selections.
““It moves between moss and olive, with subtle brown undertones that give the green warmth and weight. There’s something sheltering about that combination, and the moss notes bring life.””
— Kayla Kratz, head of color at Behr
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What the Roundup Cannot Establish
The roundup does not provide individual announcement dates for every selection or details on how each company chose its shade. It also does not establish whether the colors are selling well, how designers or consumers are responding, or whether any one color will lead broader interior design trends.
House Beautiful reports that data shared with it found about 77 percent of Americans say they feel overwhelmed by daily demands, in connection with Behr’s discussion of nature and Grounded. The roundup does not provide the survey’s methodology, sample size, or field dates, so that figure should be understood as a reported statistic with those details not stated here—not as proof that the color itself addresses stress.
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From Announcements to Home Projects
The roundup provides no schedule for further 2027 color announcements or later updates. Readers considering a project can use the listed product codes to check the relevant company’s current color information and see a physical sample in their own lighting before choosing. The next practical step is comparison: colors can look different across rooms, surfaces, and finishes, and a brand’s selection does not indicate how a shade will perform in a particular home.
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Key Questions
Which brands have announced a 2027 Color of the Year?
The roundup lists selections from Valspar, Dutch Boy Paints, Behr, Glidden, Sherwin-Williams and HGTV Home, Clark+Kensington, Little Greene, Dunn-Edwards, Minwax, and Benjamin Moore.
Which 2027 picks are green?
The green selections include Behr’s Grounded, Sherwin-Williams and HGTV Home’s Celery, and Benjamin Moore’s Webster Green.
Are all of the selections paint colors?
No. Minwax’s Pickled Oak is a wood stain selected by a company specializing in interior wood stains. The other colors in the roundup are paint selections.
Do these picks show which color will be most popular in 2027?
No. They are individual company selections. The roundup does not report sales, consumer polling across the listed colors, or evidence identifying a single likely market leader.
Source: rss
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