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Benjamin Moore has named Webster Green HC-130, a richly pigmented green, its 2027 Colour of the Year. The company has also presented a coordinating palette; broader claims about the shade’s appeal and versatility come from the brand and Ideal Home’s design assessment.
Benjamin Moore has named Webster Green HC-130 its Colour of the Year for 2027, selecting a saturated green as its latest forecast for home interiors. The paint company has also assembled a coordinating palette, giving homeowners and designers a set of suggested pairings for using the shade.
Benjamin Moore describes Webster Green as “a quintessential green.” Ideal Home’s report characterizes it as more richly pigmented than a soft sage, with enough intensity to make a statement while retaining the nature-inspired character associated with green. That description is design judgment, rather than a measurable claim about how the paint will look in every room or light.
The accompanying palette includes Antique Copper and Townsend Harbor Brown, along with dusky pastel shades such as Wild Aster and Nelson Blue. The collection also includes gentle off-whites and ochres. Benjamin Moore presents the colours as a way to anchor or complement Webster Green; the report says they could be used in different rooms and combinations.
Ideal Home’s writer says the colour could suit a hallway in their own home, citing a preference for bold shades that can outlast a short trend cycle. That is a personal decorating verdict, not a claim that the shade will work equally well in all homes. The source material does not provide product availability, regional launch details or pricing.
A richer green joins the 2027 palette
The selection gives consumers and design professionals a specific, commercially available paint colour to consider as they plan rooms for 2027. Benjamin Moore’s companion palette also offers a starting point for pairing a strong green with warmer browns, blue and purple pastels, off-whites or ochres, rather than relying on the feature shade alone.
For homeowners, the practical question is how Webster Green behaves in their own space. A deep, saturated colour can have a different effect depending on room size, daylight, artificial lighting and nearby finishes. The report’s enthusiasm for its potential in a hallway is one person’s view; it does not establish that the shade is a universal fit or will remain fashionable for a particular period.
Benjamin Moore Webster Green HC-130 paint
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Green follows recent colour picks
Benjamin Moore’s choice arrives amid a run of nature-inspired and earthy colour selections from paint and interiors brands, according to Ideal Home. The report names Dulux’s Soulful Sage, Little Greene’s Marle and Graham & Brown’s Rose Earth as other recent Colour of the Year selections. These are separate brands’ choices, not a shared industry designation or an agreed forecast.
Ideal Home frames green as a familiar colour in British interiors, pointing to botanical greens associated with William Morris and the Arts & Crafts movement, mid-century olive tones and the use of sage in country-style homes. Its writer also argues that green’s connection to nature can make it feel calming and restorative. Those points provide design context; they do not amount to evidence that every person experiences the colour in the same way.
Benjamin Moore’s international marketing director, Helen Shaw, links the selection to stability and optimism. The source report does not include further details about how the company chose Webster Green or the research behind its 2027 forecast.
““A quintessential green.””
— Benjamin Moore
coordinating paint color palette for interior walls
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Launch details and colour performance
The available report does not say when Webster Green will be available in each market, whether its formulation or name differs by region, or what it will cost. It also does not provide independent testing or technical specifications for the colour, such as how its appearance changes under different lighting or how it compares with other Benjamin Moore greens.
The claims that green is especially easy for the human eye to process and that it feels calming are presented in the source as general explanations, without cited studies or a detailed account of the evidence. Readers should treat them as context for the article’s design argument, not as a guarantee of a psychological effect. The palette’s suggested combinations are likewise recommendations, not rules.
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Check samples before choosing
Homeowners interested in Webster Green can consult Benjamin Moore’s official colour information and local retailers for availability and product details as the 2027 selection reaches their market. Before committing to a full room, testing paint samples on the intended walls can show how the shade looks at different times of day and alongside existing flooring, furniture and trim.
The company’s coordinating palette offers suggested directions for further planning, but the source report does not announce additional events or a later update. No rollout timetable, pricing announcement or new technical information is confirmed in the material provided.
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Key Questions
What is Benjamin Moore’s Colour of the Year for 2027?
Webster Green HC-130, which Benjamin Moore describes as “a quintessential green.”
What colours does Benjamin Moore suggest pairing with Webster Green?
The accompanying palette includes Antique Copper, Townsend Harbor Brown, Wild Aster and Nelson Blue, as well as gentle off-whites and ochres.
Is Webster Green available to buy now?
The source report does not give availability dates or regional launch details. Check Benjamin Moore or local retailers for current stock information.
Will Webster Green work in a small or dark room?
The report does not establish how the shade will perform in every room. Its appearance may vary with daylight, artificial lighting and nearby colours, so test a sample in the intended space before choosing it.
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